Partners
We partner with brands and businesses who share our values and make the work possible—turning effort into lasting impact.
A heritage menswear shop might seem like an unexpected flagship sponsor for a cycling team, but Guilty Party’s approach mirrors our own: respect for craft, quality over trend, and a belief that how you treat people matters. Based in Atlanta’s Grant Park neighborhood, they offer thoughtfully curated goods that extend beyond menswear. As our flagship sponsor from day one, Guilty Party’s support has helped make TRMNUS Works possible.
From the beginning, we knew we wanted a nonprofit partner whose mission matched our values and sense of responsibility. Founded in 2023, The White Line Foundation works to end road deaths and create safer streets for cyclists, pedestrians, and drivers. Born from the tragic death of Magnus White, the foundation focuses on decisive, action-oriented change rooted in storytelling, data, and accountability. They shared our vision early and remain central to who we are—and a reminder that our responsibility extends well beyond the bike.
Wahoo builds some of the most trusted tools in modern cycling—from head units and sensors to indoor training systems used by riders around the world. Their approach is simple: thoughtful design, dependable performance, and technology that helps athletes understand their effort and get more out of every ride.
A science-first approach to fueling and recovery with a commitment to education, transparency, and athlete-centered performance. Neversecond prioritizes evidence over trends, building products that help endurance athletes understand their nutrition and perform at their best.
The one-man service operation led by Lee Redfern, a master mechanic with 40+ years in Atlanta cycling, offering hands-on, concierge-level service built on trust.
A no-frills neighborhood shop focusing on honest advice, smart solutions, and keeping riders rolling—without pretense.
Balancing safety, performance, and thoughtful design, their approach reflects our belief that protection should be effective, well made, and considered.
Pirelli’s focus on consistency and durability delivers reliable equipment that supports the work, on any terrain.
Eyewear focused on clarity, fit, and real-world performance—reliable function that supports the work, not the spotlight.